Emily Temple Cute (エミリーテンプルキュート) a.k.a. Emikyu or ETC, was founded in February 1999. It is still an active brand and serves as the Adult Woman's Line of Shirley Temple, and the now defunct, Emily Temple (although Emily Temple made items for 160cm tall people which is arguably meant for adults). It is probably my favorite lolita brand of all time for many reasons but I love their old designs and branding foremost. I'm especially obsessed with pre-2000 ETC items and media. This page is meant to archive both Emily Temple and Emily Temple Cute as they are basically the same brand (besides sizes/sizing) due to the many overlap designs.
I have indicated whether the individual scans are Emily Temple or Emily Temple Cute on each scan.
advertisements & other official print media
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